What makes for a fully immersive virtual reality experience? How will VR open the door to new forms of entertainment? What are the challenges of creating VR content? What can we learn from the work of the last half-century? What is the business proposition? Where is VR headed and will it include interactivity, haptics and neuro-sensing?

ETC@USC brought together creative leaders in VR, video games, theater and traditional entertainment to explore a new creative grammar for VR storytelling through panels, presentations, workshops and demos. We heard from the perspective of leading VR innovators, saw experimental technology from acquisition to displays and experienced pre-release content.