LOS ANGELES, CA–(Marketwire – 06/06/11) – The Entertainment Technology Center at University of Southern California (ETC@USC), a non-profit consortium that brings entertainment studios and consumer electronics manufacturers together in order to improve the consumption of digital entertainment, is pleased to announce it has opened a new social media lab. The new lab has been launched under the direction of Bryan Gonzalez who is the social & digital media technology labs director at ETC@USC.
ETC@USC’s new social media lab will provide a real-world environment to explore the numerous ways that content is being influenced by the presence of social media. The new lab will provide a forum for ETC@USC’s sponsors to discuss and explore issues facing the industry, such as measurement & analysis as it relates to social media and how social media can bring consumers and content together. Students at the University of Southern California will serve as part of the lab’s research for feedback and usability of social media products and services.
Gonzalez joined the ETC@USC in early 2007 to oversee the Anytime/Anywhere Content Lab. The renowned lab was built to showcase a wide and evolving spectrum of leading-edge content delivery related products, services and technologies in action.
“I am so pleased to be a part of ETC@USC’s new social media lab,” said Gonzalez. “Increasingly, the future of companies dedicated to content creation, distribution and consumption depends on their ability to connect consumers to the content they want. Social media is playing a huge role in how consumers are finding out about content. Our lab will help identify the opportunities and challenges content creators have in connecting and interacting with consumers through social media.”
As a forward-looking think tank, ETC@USC has paved the way for implementation of several industry-changing initiatives such as digital cinema, adoption of 3D in the home and delivering an industry spec for metadata to SMPTE. Through research and collaboration with its sponsors, the center provides invaluable guidance and technical resources for the products of the future — and for the companies that produce them.
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