17% of homes to have 3D ready TVs by 2016

[TechRadar]

Nearly 17 per cent of homes will have a 3D ready television by 2016, although only a third of those homes will actually be using them to access 3D content, according to the latest predictions from Informa. …

“Public reaction has been mixed – due to both a lack of content but also a simple failure of the public to engage with what is, essentially, a new type of viewing experience,” states Informa. …

“By depicting 3D as the cutting edge of technology, CE manufacturers can use it to attract TV set buyers to replace their sets by convincing them that a compelling 3D environment will eventually be in place, so they should equip themselves for it now.”

Of course, as the report points out, this isn’t just cynicism from the manufacturers but also the fear that their own wares will not sell if rivals have an extra edge – like 3D – even if that isn’t what people are desperate for.

Read the full story here: http://www.techradar.com/news/television/17-of-homes-to-have-3d-ready-tvs-by-2016-1005886

See the Informa webpage describing the study and pricing info below and here: https://commerce.informatm.com/reports/global-3dtv-2nd-edition.html#pricinginfo

Overview:

Key issues addressed:

• Track how key industry players are driving 3DTV take up
• Find out how key sporting events like the World Cup have driven penetration
• Learn how Operators are promoting their 3D Services
• Identify investment opportunities in new countries and across platforms
• Analyse what the impact of falling equipment prices have on 3D penetration
• Understand the impact and influence of the film industry, DVDs and games on 3DTV

Covers 53 countries and each country includes forecasts:

• TV households
• 3DTV active homes
• Digital TV households
• DTT households
• Digital cable TV households
• Pay DTH households
• Paying IPTV households