3D advertising boosts Red Bull sales by 8.5%
Phil Lelyveld
Entertainment Technology Center
[3D Focus]
A recent study conducted for Red Bull by the University of Tilburg and Dimenco Displays found that glasses free 3D ads achieved 45% more viewer attention and an 8.5% increase in sales.
… “With the specially developed eye-tracking software we were able to measure the exact viewing time of the customer”, according to researcher MS. Van Grootel of the University of Tilburg. “We collected more than 15.000 eye-trackings and we interviewed more than 180 customers for this study”.
…. According to the data on average, a customer looked at the 3D screen 3 seconds longer than the 2D screen (10.92 seconds) which translates to a 45% increase of attention and a 75% increase compared to no display at all.
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Dimenco are currently showcasing their new range of autostereoscopic displays and ultra-thin glasses free 3D video wall at ISE.
3D Focus believes a wider study needs to be implemented with more respondents (at least 1000) and more samples of each type of cooler. Hopefully this will lead to such a survey but there was no doubting the attention grabbing properties of the 28 view screens during ISE as people stared at the screens in bewilderment.
Read the full story here: http://www.3dfocus.co.uk/3d-news-2/3d-advertising-boosts-red-bull-sales-by-8-5/7179
