3D safety raises concerns
Phil Lelyveld
Entertainment Technology Center
[Variety Technology News]
Format can present problems if stereo effect is too great
Now a lack of an overarching tech standard risks making auds queasy.
In 3D, the difference in perspective between the left-eye and right images is called parallax. Greater parallax means more intense 3D, but can also be the culprit behind hyperconvergence, or 3D that causes the eye strain, headaches and nausea. …
The few nets broadcasting in 3D have set their own standards, but potential problems may come from advertiser content looking to make their 3D spots more invasive an memorable via greater parallax.
“We do not have specific standards for our advertisers,” says ESPN 3D coordinating producer Phil Orlins says. “I’m not sure how we would exactly quantify one with so many variables involved.”
Late last year, President Obama signed the Calm Act, a law capping commercial volume to prevent such invasiveness in ad sound. Some insiders are wondering whether similar caps will need to be placed on parallax. …
Read the full story here: http://www.variety.com/article/VR1118041853?refCatId=1009
