3D tix a flix fix
Phil Lelyveld
Entertainment Technology Center
[New York Post – excerpts]
… Tinseltown’s [summer] take will hit $3.9 billion, up 6 percent from a year ago, in the May-to-August period, according to Boxofficemojo.com. …
Indeed, two of the summer’s surprise hits were May releases that were 2D: “The Hangover 2” and “Bridesmaids.”
That doesn’t mean there isn’t big demand for the right 3D movies. Last weekend’s “Final Destination 5” opened with a 75 percent 3D take.
Still to come are “Conan the Barbarian 3D,” which opens tomorrow, while Relativity’s “Shark Night 3D” arrives Sept. 2.
Meanwhile, the year-to-date box office gross through Aug. 14 is still down 3 percent to $6.72 billion.
Read the full story here: http://www.nypost.com/p/news/business/tix_flix_fix_dDDXtP5o42KBpeusyIQwEM
