3D TV Sales Projections Insight Media study

Highlights:

• Total Available Market Internal calculations based on TVs sales and replacement rates, plus household calculations by country reveal a Total Available Market (TAM) for TVs that is within less than 1% of other market research firm’s forecasts
• Penetration Models Nearly two dozen products examined for best models to use for 3DTV adoption Penetration models used to determine upside (optimistic) and base (conservative) forecast ranges based on historical data
• Market Development Analysis lists assumptions by year for the following parameters: Packaged Media Titles 3D Theatrical releases Pay Per View events Video on Demand channels Cable / Satellite channels Internet 3D Delivery Terrestrial Broadcast 3D channels Real time & Off-line 2D-to-3D conversion Brand Support 3D Glasses Overall TV trends and strategies
• Technology Specific Price-Performance-Competitive Analysis Done for RPTV, LCD (x-pol, active retarder, page flipping, autostereoscopic), PDP and OLED Includes assumptions by year for pricing strategy, performance and functionality, brand support, market position, upside and downside potential
• Consumer Expectations Analysis Based on defining key parameters for consumer buying decision and satisfaction with 3DTV Each parameter is rated by importance and ability to meet the expectations of the consumer. Scatter plot of results indicates areas of concern and opportunity as well as general level of market adoption.
  Charts created for technology-independent factors in 3DTV adoption and for each 3DTV technology. Charts are created for 2009, 2011, 2013 and 2015 to see progression in market and acceptance conditions
• Regional and Distribution Factors Limited models in market for a limited time Limited geographic distribution Slower market development factors (like India and underdeveloped rest of world)
• Final Forecasts Top level

• Top level by technology
• Top level by regions
• Regions by technology