3DX: New 3D Technology Changing How Big Brands Advertise

[Philip Lelyveld comment: there are examples of 3DX phantaglyphs in the 3D Lab.]

[Press Release]

…Los Angeles based tech company 3DX … already made its mark on the advertising world. As 3DX CEO Ziggy Kormandel sees it, there isn’t a place for old technology in today’s world. “It amazed me that today’s consumer – who is no stranger to voicing his or her opinion – was basically giving 3D a free pass,” he said. “Yet these are the same people who line up to pay an extra $5-10 to see a 3D movie. We found that disconnect fascinating and aimed to bridge the gap between 3D expectations and actual performance.” 3DX ventured into the print space with a direct mail test that featured its patented Phantaglyph® technology, and the conversion rates immediately told Kormandel that the hunger for a higher-quality 3D product was out there. “Our Phantaglyphs® are unreal; they’re stunning 3D images that rise off a printed page, tablet, or mobile device like a holograph in a sci-fi movie. If someone wants their brand to literally stand out, we can make it happen.” …

Kormandel is already viewing the landscape and planning his next moves. “3DX’s technology allows brands to take their normal methods of marketing and add an extra level of entertainment. We’re not finding many limits either. From mobile games and applications to cereal boxes, 3D floor rugs, and even the next evolution of pop-up books, we’re able to capture attention faster and better. Who wouldn’t want that?”

To learn more about 3DX and receive a free pair of 3D glasses to experience the technology, visit www.Go3DX.com .

See the original press release here: http://www.marketwatch.com/story/3dx-new-3d-technology-changing-how-big-brands-advertise-2012-03-07