3net, Red Bull Media House Partner in 3D Initiative

[Hollywood Reporter – excerpt]

3D network 3net and content producer Red Bull Media House North America (RBMH NA) have partnered in an initiative to bring Red Bull events to 3DTV.

The 2010 Red Bull Rampage is already slated to debut Sunday on 3net, the joint venture 24/7 3D network from Sony, Discovery and Imax. Red Bull Rampage is an invitation-only freeride mountain biking contest held on rugged downhill terrain in Utah that is enhanced by manmade obstacles.

3net will also premiere RBMH NA’s short-form 3D content developed around the 2010 US Open of Surfing.

Read the full story here. http://www.hollywoodreporter.com/news/3net-red-bull-media-house-223738