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AnnouncementsThursday, January 26, 2012· Updated July 10, 2026· 2 min read

Adult Executives Mixed Over 3D Porn

Phil Lelyveld

Entertainment Technology Center

[XBiz Newswire]

Porn producers are having mixed emotions when it comes to 3D porn.

A report on Philly.com quotes some of adult’s top executives at the recent AEE show as being less than enthusiastic about releasing 3D movies than they were in the past, and in some cases actually scaling back original plans.

Vivid Entertainment, according to the report, changed its mind about releasing “Star Wars XXX: A Porn Parody” in 3D because shooting the movie’s 500-plus special effects would have been too costly. Company co-founder Steven Hirsch said shooting the film, “ultimately didn’t make sense financially.”

Pink Visual President Allison Vivas also expressed some concerns about 3D productions, and maintained that the family living room — where a 3D enabled TV would likely reside — would probably not be favorable for porn viewing.

Vivas also believes that 3D is better suited for horror and action films and that “the things that can come at you” (in 3-D porn) “are the things that a male viewer does not want coming at them.”

Vivas told XBIZ, “I think that in order for 3D porn to really take off, the viewing experience has to evolve into something more convenient and more private than putting a 3D Blu-ray in the player and kicking back in front of the 3D TV in your living room while wearing goggles.

“One of the lessons we can take from rapid growth of the mobile market is that consumers really value easy access. When we reach a point that there is widespread consumer adoption of mobile and tablet devices that handle 3D seamlessly, and without the need for glasses or other peripheral devices, I think that’s when 3D porn will take off.”

But some companies are still excited, albeit with some other caveats.

Hustler President Michael Klein said in his keynote address that 3D is strong — in Europe — and the company will be making 3D versions of all of its new movies.

Read the whole story here: http://newswire.xbiz.com/view.php?id=143531

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