Apple's TV: Petite Glass in Every Corner of Your Home
Phil Lelyveld
Entertainment Technology Center
[Business Week]
…I doubt Apple will chase the big flat-screen market dominated by the likes of Samsung (005930) and LG (066570). Those sets are already Cupertino-thin and entrenched. Instead, Apple will sell small screens in a unique format, likely with a pure glass bezel or, if the technology permits, an entirely transparent screen—and seek to fill your entire home with secondary television/video devices. This is a relatively easy bet. Here are six reasons why.
First, big televisions are already beautiful, and an infrequent purchase decision. …
Second, Apple’s real play will be content sales, not TV hardware profits. …
Third, consumers want to watch video everywhere while multitasking. ..
Fourth, the television user experience still stinks. …
Fifth, Steve Jobs loved glass. …
Sixth, Apple could sell the things cheap. …
Apple also has patented haptic (“touch”) technology that would embed a grid of sensors into gloves and clothing to create the sensation of movement. …
See the full story here: http://www.businessweek.com/articles/2012-05-03/apples-tv-petite-glass-in-every-corner-of-your-home
