BEAUTY AND THE BEAST 3D Proves Conversion Market – 97% Of Viewers Are Seeing It In 3D!!
Phil Lelyveld
Entertainment Technology Center
[Press Release]
97% of all audiences for BEAUTY AND THE BEAST saw it in 3Dand that is up from Disney’s previous classic THE LION KING which enjoyed 92% 3D viewership. So if there was any doubt that classic movies (animations at least) could be successfully re-released with 3D conversions and enjoy handsome profits, they are long gone now. …
Carnivorous Products. Funny seeing that marketing term with a family movie, but it’s true. BEAUTY AND THE BEAST is available to purchase on 3D blu-ray RIGHT NOW. Yes, you read that correctly – it is on retail shelves at the same time as theatrical release. TLK had a dedicated window of theatrical viewing before the disc release. In fact, the 3D blu-ray for B&TH has been on sale since October and it has already been discounted from $49.99 to $34.96. …
Read the full story here: http://marketsaw.blogspot.com/2012/01/beauty-and-beast-3d-proves-conversion.html
