Canamedia to Make Majority of New Shows in 3D (VIDEO)
Phil Lelyveld
Entertainment Technology Center
[3D Focus]
Mike Lolato, Managing Director of Worldwide Broadcast Sales from Canamedia, believes by MIPCOM next year, there will be a huge demand for 3D content, hence the distribution/production company’s decision to film the majority of new shows in 3D moving forward.
… During MIPCOM, Canamedia were showcasing four new 3D programmes including Ice Hotel 3D – a one off 1 hour programme which takes an indepth look Quebec City’s Ice Hotel – a 36 suite hotel made entirely of ice. Also, episode 1 of a 13 part travel series, The World’s Greatest Carnivals 3D, takes viewers to Quebec’s Winter Carnival. The next epiode is expected to feature the New Orleans Mardi Gras. …
Since the video interview was recorded, Mike Lolato has told 3D Focus ” As for MIPCOM and 3D, I found that MIPTV was truly the first serious foray for everyone in the 3D market – mainly because the 3D channels had launched and were already airing content. This market (MIPCOM), the 3D channels and buyers were more focused on what they were looking for. The personalities of each of the channels are starting to come through and they are different. I think MIPCOM separated the serious 3D producers from the `jump on the bandwagon` producers. 3D is an artform and requires a specific mindset and shooting style – it is not just creating a 3D image”.
Read the full story here: http://www.3dfocus.co.uk/3d-news-2/canamedia-to-make-every-new-show-in-3d-video/5868
