CNN/CNET article quotes Phil on use of 3D in storytelling

“The end game is to make (3D) not a special effect but a key resource in the storyteller’s tool kit,” said Phil Lelyveld, who manages the Consumer 3D Experience Lab at the Entertainment Technology Center @ USC.

That means getting to a place where 3D is done subtly and in a way that makes entertainment “immersive,” the panelists agreed.

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