CNNMoney quotes David in story about iPad

“People will do the cost-benefit analysis in their own heads and say, ‘If I can read books on one thing and read books, newspapers and CNNMoney.com on this other thing and get a full color experience and get apps,’ it’s not a very difficult decision,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California.

“The out-of-the-box experience of the Kindle is unparalleled,” said Wertheimer. “The average user doesn’t have to think about the
network, username, or the authentication process.”

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