Disney's Marvel to Co-Produce 'Iron Man 3' in China
Phil Lelyveld
Entertainment Technology Center
[Hollywood Reporter]
In a bid to tap the booming Chinese box office, Disney, its Marvel Studios and Beijing-based DMG Entertainment said Monday that they are teaming to co-produce Iron Man 3 in China. …
By partnering with DMG, which enjoys close working ties with the state-run China Film Group, Disney and Marvel should be able to work around Beijing’s tight film-import quota, which restricts the domestic market to just 20 foreign features, plus an additional 14 foreign 3D or Imax titles, per year. More significantly, input from DMG should also help the Hollywood studio partners ensure that the film’s story resonates strongly with Chinese audiences — an element of the equation that often has proved lacking for previous Hollywood-China co-productions. …
Read the full story here: http://www.hollywoodreporter.com/news/disney-marvel-iron-man-3-china-co-production-dmg-312323
