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AnnouncementsTuesday, October 11, 2011· Updated July 10, 2026· 1 min read

DWA at a crossroads: DreamWorks Animation mulls solo path, partner options

Phil Lelyveld

Entertainment Technology Center

[Variety]

… Any distribution exec will have to deal with the domestic decline in 3D ticket sales, at least — and for family 3D films especially: Since 2009, DWA has generated 60% of its box office from higher-priced 3D tickets domestically. But that has dropped, with “Kung Fu Panda 2,” earning 45% of its B.O. from 3D.

The percentage is higher overseas, including territories like China — with the second highest number of 3D screens outside the U.S. — where DWA is planning to build an animation facility, based in Shanghai, to produce toons developed for the Chinese market. …

Read the full story here: http://www.variety.com/article/VR1118044220?refCatId=13

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