eGear covers ETC/CEA Study

What will drive eventual adoption of at-home 3D technology? According to a study released this week, it’s content, content, content.

According to the “3D in the Home: Who, What, When, and Where” study released Thursday by the Consumer Electronics Association -along with the Entertainment and Technology Center (ETC) at the University of Southern California – 67 percent of respondents who plan to purchase a 3D-enabled TV in the next three years said they are more likely to buy one if they can receive 3D TV programming, whether through cable, satellite or other service providers.

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