ESPN, ESPN2 and ABC to Distribute 25 Hours of Live X Games 17 Content
Phil Lelyveld
Entertainment Technology Center
[Excerpt]
This year, viewers will be able to connect with the X Games in unprecedented ways. Content will be available via television, smartphones, tablets and online through digital and social media platforms. On Saturday, July 30, from 2 – 6 p.m. ET, ESPN will debut X Games Everywhere with unique live content simultaneously projected across every platform and device. The new content initiative will also enhance, add dimension and establish a two-way conversation between ESPN, athletes, fans on-site and those viewing the competition with a companion screen through XGames.com
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During X Games 17, fans will be able to consume original X Games content on more platforms than ever before. ESPN will televise 25 hours of live HD programming on ESPN, ESPN2 and ESPN on ABC, July 28-31. In addition to the nine live competition shows, X Center will air nightly on ESPN2. ESPN 3D will televise 21 hours of X Games 17 live. ESPN3.com will stream 29 total hours, including more than six hours of original X Games content. The event will also be televised in more than 192 countries and territories to more than 232 million homes.
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Read the original story, including some scheduling information, here: http://realitytvwebsite.com/RealityTVNews/ESPN-ESPN2-and-ABC-to-Distribute-25-Hours-of-Live-X-Games-17-Content.html
