ETC at NAB 2018
Edie Meadows
Entertainment Technology Center
ETC once again participated at this year’s NABShow (April 7-12, Las Vegas Convention Center). Directors Yves Bergquist (AI & Neuroscience in Media), Phil Lelyveld (Immersive Media), and Seth Levenson (Adaptive Production) programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and Machine Learning, Immersive Media and Cloud technology. Our sessions were Pushing Immersive Media to the Limit – Location Based Entertainment (Monday, April 9, 11:20am – 12:00pm), Audience Genomics: Neuroscience & Machine Learning Practices to “Hack” Audience Segmentation (Tuesday, April 10, 1:30pm – 1:45pm), Content Genomics: Neuroscience & Machine Learning Practices to “Hack” Content Recommendation (Tuesday, April 10, 1:50pm – 2:50pm), and Innovation in the Cloud: Building Comprehensive Media Solutions (Wednesday, April 11, 9:00am – 9:35am).
On Sunday, April 8, prior to Monday’s official show floor opening, ETC presented in the Future of Cinema sessions: Phil Lelyveld delivered market research data and Gen Z attitudes and behaviors in Gen Z: The YouTube Generation, and Yves Bergquist joined a panel to discuss Do Androids Dream of Making Movies?
