Germany: Video market is now going to be high-definition, three-dimensional and smart
Phil Lelyveld
Entertainment Technology Center
[GfK Retail and Technology]
The Video market in Germany…
Tendency towards 3D continues
In July, 58% of all Blu-ray player/recorders sold were 3D enabled; this figure reached 68% in the home cinema systems market. Nevertheless, the sales of 3D players are still behind those of 3D TVs, meaning there is still a lot of cross-selling potential for retailers. …
Another important issue is the integration of older TV sets into the home network in order to stream movies or music from the laptop/PC or smartphone; Blu-ray players and home cinema systems play a key role here. In July, 67% of Blu-ray players and 72% of home cinema systems sold supported the streaming standard DLNA.
Despite all the euphoria manufacturers spread about Smart TV’s, the question as to whether consumers make use of the new opportunities is still left open. The latest Smart TV survey from GfK shows only a smart percentage of consumers with these products use streaming features regularly. …
Read the full story here: http://www.gfkrt.com/news_events/market_news/single_sites/008786/index.en.html





