Getting 3D Back on Track
Phil Lelyveld
Entertainment Technology Center
[CEA Blog]
By Nicholas Routhier, President and CEO, SENSIO Technologies
3D-Ready vs. 3D-Active
Since their introduction in 2009, 3DTVs have made an impressive foray into people’s homes. Looking at the numbers from Informa Telecoms & Media’s study below, we have an excellent overview of the 3D landscape. On one hand, we see the success of the introduction of 3DTVs at home and how they are predicted to become a mainstream product over the next few years, and on the other, we see the challenge that lies ahead: getting consumers to use their 3DTVs to … watch 3D content! …
Selling 3D in the Home
This new challenge to reach a vibrant and exciting 3D industry is encouraged by three major trends.
Our first indicator is the bold move by some manufacturers to sell passive 3DTVs. Indeed, passive 3DTVs are more expensive than active 3DTVs and regular HDTVs, forcing the consumer to purchase 3D capability with purpose. …
Another development, and we believe it will be the key to customer usage, is 3D content. …
Last but not least, retailers are getting much better at selling the 3D feature. …
See the full post here: http://blog.ce.org/index.php/2012/01/08/getting-3d-back-on-track/
