Global 3D biz looks blurry

[Philip Lelyveld comment: these two stories break recent 3D theatrical attendance down by country.]

[Variety]

…To some degree, the divergence can be chalked up to a matter of preference — some cultures just like 3D more than others for reasons that can’t be quantified, and big-budget f/x spectacles continue to draw big auds overseas — but there are also some subtle differences in local pricing models that provide insight to studios and exhibitors eager to see 3D pay off on its promise of enhanced B.O. takings.

Some notable factors: Many international markets temper 3D upcharges with discount play periods. China has half-price Tuesdays. In Germany, “Cinema Day” brings a steep midweek price drop to matinees. And some territories even charge less for 3D pics that have shorter running times. In many countries, premium ticket prices for 3D are further mitigated because moviegoers are encouraged to buy their own reusable glasses. …

Read the full story here: http://www.variety.com/article/VR1118041659?refCatId=13

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The plot comes from this story and is based on the same data. The story is here: http://www.dvd-intelligence.com/display-article.php?article=1556