HIDDEN CES 3D – TIFFEN

[3DTV.com]

… Tiffen is a camera accessories company that has been around from the days of film-based cameras. But that doesn’t make then old-fashioned, just well seated in a history of how to use a camera effectively. A majority of 3D cameras are stand-alone at this time, those built into smartphones and the like being few and far between. But regardless of how “mobile” the camera is, shooting in 3D has its own inherent problem — you want the freedom to move around so as to capture perspectives with ease, but avoid the jerkiness that results. Consider that these video cameras provide 30 frames a second capture without stabilization, in most cases, and you can see that even a bit of camera shake will ruin the effect while shooting. So you get yourself a tripod — better yet, their Steadicam Merlin that lets you use your pro videocamera in ways similar to the camera movements seen on the silver screen. And for those with smartphone or portable videocamera, the Tiffen Smoothie drops in price but not performance while allowing you freedom of movement for iPhones and Flips and Hero’s.

But what about lighting, you say? Pull out their Blender LED light that adapts to the lighting of the environment, or kick on the Ego for a digital lighting scheme for still imaging. Either way, portability is the key.

[And if filtering in effects is your thing — or you want to change what has been shot for the better — check out their Dfx standalone software for your Mac or PC. It simulates over 2000 filters and special effects. And you thought a UV filter was a big deal?!]

But what about carrying it and other accessories around with you? That’s where one of their stylish “RuggedWear” camera bags comes in as they combine a distressed fabric outer-look with a soft padded interior for carrying with you whatever you need.

Read the full story here: http://www.3dtv.com/news/Hidden-CES-3D-Tiffen