How to beat high cinema ticket prices in the UAE
Phil Lelyveld
Entertainment Technology Center
[Emerites 24 7]
… Said Ashfaque Qadri, a father of three: “I simply cannot afford an evening out at the movies anymore, with our tickets alone costing us Dh175; plus, another Dh100 minimum ends up being consumed at the confectionary stand. How can a middle class family afford such a basic luxury?”
Aanchal Seth, a Dubai-based college student, echoed the statement, saying: “Most developed countries offer student and senior discounts on movie tickets; however, that concept doesn’t exist here. …
Card your way in
But it’s not all doom and gloom here, with several showcasers teaming up with third-party clients to lure in moviegoers by offering rewards schemes to beat the price hike.
Vox Cinemas, which operates out of MAF malls, has teamed up with several credit card companies to offer ticket discounts and freebies for users. …
Rewards schemes
Unlike the US, where rewards schemes are in abundance at cinemas, in the UAE, Vox also offers free membership for moviegoers that guarantees one free movie after every 10 visits; a free tub of popcorn after the first five visits and complimentary VOX Gold tickets when you attend with a paying guest during your birthday month. …
See the full story here: http://www.emirates247.com/news/emirates/how-to-beat-high-cinema-ticket-prices-in-the-uae-2012-03-27-1.450700
