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AnnouncementsWednesday, February 17, 2010· Updated July 10, 2026· 1 min read

HPA Addresses 3D, Games, Packaged Media

ETC Editorial

Entertainment Technology Center

ETC again made the HPA Tech Retreat program this afternoon, during a panel on Consumer Electronics.
CEA’s Shawn DuBravac announced that the latest ETC/CEA 3D Study would be released next week.
He reviewed some of the finding, which were also presented at CES.

Earlier, Mark Schubin’s Year in Review included a look at 3D, including:
–3D trucks are on the way from NEP and AMV
–Integrated cameras and camcorders are arriving from companies including 3D-One, Astro, DXG, Iknoskop, LMP, Panasonic and Sony.
–He raised a question: Will the industry see auto convergence from 3Ality?
–This year 10% of new TVs 37-inch and up will support 3D (Source: Panasonic)

Additional topics:
–Games: OnLive’s Tom Paquin related that the company is creating a game-on–demand service with HD video available over public networks, and commented on how it would handle latency issues. Essentially, OnLive would enable delivery of interactive content over public networks, a service that can be used for additional applications.
It is designed for use on any consumer device including a PC, Mac or handheld product.
–Packaged Media: Steven B. Cohen reported that last year 20% of all video rentals came from vending machines. Among the examples of businesses in the space is Redbox—with 22,000 kiosks in the US that offer $1/day rentals.

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