In a fascinating exclusive interview, Greg Passmore from Passmore Lab says why he thinks 3D will make people smarter and why it’s time to be optimistic about the future of 3D.
Phil Lelyveld
[3D Focus]
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3D Focus: Outside the conferences and projected sales figures, could the 3D industry be accused of ignoring negative audience reaction?
Greg Passmore/Michael Williams: When people are excited about something, they often ignore negative reactions. It takes time for everyone to settle down and collect enough data over time to get a consistent finding. Many people I know who hated 3D last year, enjoy it in certain settings this year. Time will tell. …
3D Focus: Do you feel that 3D uptake will take longer to happen than you did a year ago?
Greg Passmore/Michael Williams: Faster than I thought a year ago for handhelds and slower than I thought a year ago for television.
3D Focus: Will 3D TV and gaming always battle against physiological issues? (Constant awareness that it is an illusion awareness, convergence/focus issues etc.)
Greg Passmore: Television is very imperfect. Colours are wrong, dynamic range is too narrow and contrast is too hot. What I see in nature is vastly more wonderful than what I can see on a TV screen. Nevertheless, television has become an important storytelling machine and an occasional educator.
3D has a place in the television market. It is imperfect, emerging and only a pale representation of the real world. However, it is a representation, much like words on a page tell a story that each viewer takes away a different experience from. I don’t see perfection in future 3D television, but I do think we will see specific problems addressed and handled the best they can be on a little movie box in the household. …
Read the full interview here: http://www.3dfocus.co.uk/3d-news-2/people-watching-3d-will-be-smarter-people-passmorelab/6114
