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AnnouncementsWednesday, January 27, 2010· Updated July 10, 2026· 1 min read

InformationWeek quotes David in article about Apple’s new iPad

ETC Editorial

Entertainment Technology Center

“For years, people have been concerned that the Web will put publishers out of business,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California, in an e-mail. “If you saw the New York Times on the iPad today, it should give you great hope that high-quality publishers will be able to build an entirely new business model on devices like the iPad, especially when publishers focus on what makes them relevant on a high-performance interactive platform, [as opposed to] a passive reading/viewing canvas like print.”

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