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AnnouncementsThursday, January 28, 2010· Updated July 10, 2026· 1 min read

Investor’s Business Daily quotes David in article about iPad

ETC Editorial

Entertainment Technology Center

The outlook for the iPad won’t be clear until software developers start showing what they can do with the device, says David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California.

“A lot of people said, ‘Wow, that’s beautiful, but it’s like a really big iPhone. And what do I need that for?'” he said. “We won’t know the answer until we see the kinds of apps that will come out for the device.”

Those apps could include multimedia versions of newspapers, magazines and textbooks, he says.

Wertheimer points out that the iPad also is a first-generation product that Apple is likely to quickly refine and improve.

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