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AnnouncementsWednesday, June 29, 2011· Updated June 15, 2026· 2 min read

Launch of TOYin3D, universal viewer displaying 3D content on your smartphone

Phil Lelyveld

Entertainment Technology Center

[Press Release]

Spanish start-up Estado Latente S.L. has just brought to market itsTOYin3D patent, a device for viewing 3D (stereoscopic) content on any smartphone*

The new TOYin3D is a view up which can be used to display 3D content directly on your mobile phone in a simple, accessible way, without the need to have any special software installed.

This innovative device can be used on any smartphone (iPhone, Nokia, Samsung, LG, HTC, BlackBerry Torch) or portable multimedia player (iPod Touch, Psp, mp4, mp5, etc), offering everyone the experience of personal 3D cinema.

TOYin3D is light and transportable, easily foldable, 100% customisable and inexpensive.

3D technology is currently undergoing a redefinition to adapt the technique for home use. But how can consumers get the 3D entertainment experience on the move? How can you watch videos, trailers, games, documentaries, events..?

TOYin3D has been devised as a smartphone-compatible device to offer consumers access to 3D content.

Ángel Alonso, TOYin3D‘s Head of Engineering explains the developer’s aims: “We want to democratise 3D content for users at the same time as offering brands a new platform to reach out to those consumers, turning their ideas into reality, bringing them closer to the real world at all times”.

Wrap-around three-dimensional reality with no colour loss

TOYin3D creates the illusion of depth and wraps the spectator up in a realistic 3D environment, with no colour loss as it makes use of the mobile device’s video and audio functions.

This means that TOYin3D resolves the problem of quality and depth loss in 3D displays using red and blue glasses, the only previous inexpensive way to view 3D content.

Online 3D content over the various TOYin3D channels:

  • 3D videos are now available to be displayed directly on your mobile by visiting the TOYin3D Youtube3D channel: all you have to do is to set the player to “parallel view“.

TOYin3D is designed for use by end consumers and as a new promotional platform for companies, as TOYin3D offers the opportunity to experiment and bring 3D closer to current or potential customers.

If you are a company involved in stereoscopic 3D, please feel free to request free samples at:
info@toyin3d.com

Customisable TOYin3D video: http://www.youtube.com/watch?v=zNCCGtK3bkc

TOYin3D assembly video: http://www.youtube.com/watch?v=Kpe9yX1JSJM

“TOYin3D is coming to town!!!” viral video: http://www.youtube.com/watch?v=SRt-PJZccQ4

*For any current mobile device:

TELEPHONES COMPATIBLE WITH TOYin3D

Iphone, Nokia, BlackBerry Torch, Sony Ericsson, Acer, HTC, Samsung, BlackBerry, Google, Lenovo, LG, Motorola, Toshiba, Sharp

MULTIMEDIA DEVICES COMPATIBLE WITH TOYin3D

Ipod Classic, Ipod Touch, Psp Go, Psp Next

OPERATING SYSTEMS COMPATIBLE WITH TOYin3D

Symbian, iOS, BlackBerry OS, Android, Windows Phone, Linux, Meego, Maemo

See the original press release here: http://english.toyin3d.com/2011/06/launch-of-toyin3d-universal-viewer.html

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