More 3-D content crucial to driving adoption

Sales of 3-D-ready television sets will hinge on the amount of 3-D content available, according to a survey by the CEA and the University of Southern California’s Entertainment and Technology Center. About 67% of respondents who intended to buy such a television said 3-D TV programming would make them more likely to do so, although 65% said their primary motivation would be to watch 3-D movies on their home TV sets.

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