Movie Studios Are Dreaming of a Blu Christmas
Phil Lelyveld
Entertainment Technology Center
All signs point to a colorful holiday, at least as far as movie viewing at home goes.
After years of being the format for early adopters, movie fanatics and gadget gurus, Blu-ray is finally poised to go mainstream this holiday season. The technology, which won out in the format war with HD-DVD in early 2008, has seen a major surge in sales this year.
The Digital Entertainment Group saw Blu-ray set-top sales jump 104 percent in the first three quarters of this year from the same period a year ago.
The Los Angeles-based group, which advocates and promotes home entertainment products, estimates that there are now 21.1 million households in the United States with Blu-ray-enabled players. One factor has been the large base of HDTV sets, and the falling price of both the TVs and Blu-ray players.
The full, lengthy story is here: http://www.cnbc.com/id/40477029
