Multichannel News quotes ETC/CEA study in article about 3DTV

Obviously, the availability of 3D content will be a key driver. About 25% of U.S. Internet users surveyed plan to buy a 3D TV within the next three years, according to a recent survey conducted by the Consumer Electronics Association in conjunction with the University of Southern California’s Entertainment Technology Center. Of those, 67% said they will be more likely to buy one if they can watch 3D television programs over the air or through cable, satellite or telco TV services.

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