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AnnouncementsThursday, January 28, 2010· Updated July 10, 2026· 1 min read

NetworkWorld pickup of PC World story quoting 3DTV study

ETC Editorial

Entertainment Technology Center

Research into what consumers want has begun in earnest. Sony is partnering with CBS to study what audiences expect from home 3D. Last year the Consumer Electronics Association and the Entertainment Technology Center released a study in which 50 percent of surveyed consumers said they would pay more for a 3D TV; 40 percent of the respondents preferred 3D to 2D.

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