New European 3D launch for Discovery

[Digital V Europe]

Discovery has inked its second major 3D programming deal in Europe, our sister publication TBI has revealed. The company’s Central & Eastern Europe, Middle East and Africa (CEEMEA) division has cut a deal with Digiturk, which will take a raft of Discovery’s 3D content.

The Turkish digital pay TV platform’s linear 3D channel rolls out tomorrow and Discovery’s programming will be available on the channel and on demand. The deal is the first for Discovery in Europe outside the UK, where its 3D content is carried on BSkyB and Virgin Media’s services. Discovery’s full channel bouquet is carried on the DSmart platform in Turkey and it has channels on the Teledunya pay TV service.

“We are helping to define Digiturk’s 3D proposition,” Caleb Weinstein, senior vice-president and general manager of distribution at Discovery Networks EMEA told TBI. “It will be a showcase channel and factual is one part of that – 3D offers the opportunity to reinvent storytelling in factual.” …

See the full story here: http://www.digitaltveurope.net/23617/new-european-3d-launch-for-discovery/