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AnnouncementsWednesday, October 20, 2010· Updated July 10, 2026· 1 min read
Piper Jaffray 3D findings
Phil Lelyveld
On this morning’s “Consumer Perspectives on 3D” webinar, James Marsh and colleagues reported some findings from their recent study.
88% of recent 3D movie-goers reported an enjoyable 3D experience
16.5% said that they are considering a 3D TV purchase in the next 12 months
3% said that they already owned a 3D TV
75% of those surveyed surveyed said movies was the main reason to buy a 3D TV. Sports came in second.
Phil Lelyveld
