Samsung’s Two Track Marketing in Chinese LCD Market: ‘Premium’ and ‘Localization’
Phil Lelyveld
Entertainment Technology Center
[Akihabara News]
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The Premium Strategy is centered on providing Samsung’s best products: Active 3D panel and Narrow Bezel applied high efficiency panel with LED backlight. According to a report by the AVC, a Chinese market researcher, Samsung Active TV takes 82% of the LED 3D market in China in terms of sales. Samsung plans to continue its leadership in the premium market by building up its 3D product line-up with further segmentation.
The Localization Strategy is pursed with 43/48 inch panels solely customized for the Chinese market. These panels find ‘a hidden inch’ on the screen by minimizing the bezel width to 9 mm from 15 mm of current 42/47 inch panels. Samsung’s 43/48 products have reached 1 million sales in 3 months after the releases.
Read the full story here: http://en.akihabaranews.com/108461/home-entertainment/samsung’s-two-track-marketing-in-chinese-lcd-market-‘premium’-and-‘localization’
