SD on the verge of switch off in major TV markets; 3D inches along Read more: SD on the verge of switch off in major TV markets; 3D inches along
Phil Lelyveld
Entertainment Technology Center
[RapidTV News]
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The analyst says in its HDTV, 3DTV and DVR Forecasts report that overall global HD-ready penetration will double from 25.9% at end the end of 2011 to 50.9% in 2016 but most notably, HD-ready penetration will be higher than 80% in 18 countries by 2016. Moreover, it calculates that more than 300 million HDTV-ready households existed at end-2011 for the 40 countries covered in the report with the US supplying 79 million of the total, followed by China (35 million) and Japan (24 million).
Commented report author Simon Murray: “Most sets on sale in developed markets are now HD compatible, with a growing proportion also providing 3D functionality. Retail prices are falling as production reaches economies of scale, as competition increases and as consumer acceptance grows.” ….
Even though it calculated that there were only 2 million 3DTV active households at the end of 2011, four times the 2010 total, there were 13 million 3DTV-ready homes at that time. It is suggested that this will rise to 150 million households by 2016 with the US providing 42 million of the 2016 total, followed by China (22 million), Japan (10 million) and the UK (9 million). Yet the average 3D active penetration at this time will likely reach will reach 3.3% by 2016. 3D-ready penetration will likely exceed a third of TV households in three countries (Australia, the UK and the US) in 2016. …
Read the full article here: http://www.rapidtvnews.com/index.php/2012011618800/sd-on-the-verge-of-switch-off-in-major-tv-markets-3d-inches-along.html
