Sony: 50 Million PS3 Owners Will Lead the Charge in Growing the 3D Market
Phil Lelyveld
Entertainment Technology Center
[Industry Gamers]
MH …Our research shows that 3D gaming is the third most popular PlayStation feature that our consumers are interested in. Additionally, according to a recent Digital Entertainment Group survey, 28% of all 3D set owners polled own a PS3, with 76% of the group having upgraded the equipment to play their favorite games in 3D. It’s clear that gamers are very interested in 3D and I think the more than 50 million PS3 owners will lead the charge in growing this market. …
MH: No, I wouldn’t agree that 3D is a fad. If you compare adoption rates of technologies that have recently become de facto standards, HDTVs and Blu-ray for example, the adoption of 3D is actually ahead in its lifecycle. …
IG: Does Sony actively encourage its developers to include 3D and how do you get more third-parties to make their games 3D?
MH: Absolutely, in fact, SCE Worldwide Studios has a dedicated team with more than 35 man-years of experience in 3D and a huge amount of technical resources to help both our first-and-third party developers produce the highest quality 3D titles. 3D is not just about adding depth to a game, it’s also about creating a new medium to work in. …
Read the full, lengthy interview here: http://www.industrygamers.com/news/sony-50-million-ps3-owners-will-lead-the-charge-in-growing-the-3d-market/
