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AnnouncementsTuesday, May 1, 2012· Updated July 10, 2026· 1 min read

Sony taking step back from 3D?

Phil Lelyveld

Entertainment Technology Center

[HD Guru 3D]

Still holding out hope for 3D, Sony takes a step back.

The move comes only days after Sony’s new CEO, Kazuo Hirai, told analysts he was set to cut back Sony’s exposure to TVs after eight years of losses.

At the 2009 CES show, Sony showed a 19″ OLED Monitor. They claimed at the time that they would have full production of OLED TVs within 12 months. …

Sony, who pioneered the technology with the world’s first OLED TV in 2007, halted production of the $2,000 screens for consumers in 2010. They then moved to focus on 3D TVs, bragging they were set to lead the world in 3D technology but since then both Samsung and LG have strripped 3D TV market share away from Sony.

See the full story here: http://hdguru3d.com/sony-taking-step-back-from-3d/

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