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AnnouncementsWednesday, February 16, 2011· Updated July 10, 2026· 1 min read

Sony Unveils OLED Displays

ETC Editorial

Entertainment Technology Center

Sony has unveiled two new OLED displays, aimed at the CRT replacement market.
At the HPA Tech Retreat, Sony is generating a lot of interest with the new display. It is showing a side-by-side comparison of the new OLED display, a CRT and a LCD display.
The BVM-E series reference monitors – initially available in 17- and 25-inch – use the same OLED technology as seen as part of Sony’s future technologies exhibit last month at CES. (There, Sony showed a prototype OLED autostereo display.)
At HPA, Sony reported that the new OLED reference monitors offer full HD resolution OLED panels with 10-bit drivers, as well as a newly developed display engine. Sony also focused on the black levels, offering the ability to essentially turn off the pixels.
Sony’s 17-inch OLED monitor lists for $17,000 and the 25-inch goes for $26,000. Shipping is expected in the April-June timeframe.
Dolby is also targeting the CRT replacement market with its shipping PRM-4200 professional reference monitor, which lists for $54,950.

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