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AnnouncementsFriday, April 20, 2012· Updated July 10, 2026· 2 min read

The future of in-car entertainment and technology

Phil Lelyveld

Entertainment Technology Center

[Philip Lelyveld comment: Master Image is an ETC sponsor.]

[Business Review]

Driving is becoming less about getting from one place to another and more about an expression of freedom, social interaction and independence. …

Games and Experimental Entertainment Laboratory (GEElab)

GEElab could completely revolutionise in-car entertainment and change the experience of driving for good. Designed by researchers at Royal Melbourne Institute of Technology (RMIT) in Australia and Germany, the in-car entertainment system presents the user with information with the aid of motion controls and holographic displays.

Tentatively titled Enjoyable Interactions in the Rear Seat, the project will attempt to mix holographic displays and off-the-shelf motion sensing technology similar to gaming systems like the Microsoft Kinect and the Nintendo Wii to create a variety of rear-seat applications designed for use on car journeys by both adults and children. …

3D technology on the move

Executive Vice President and General Manager of 3D Display at MasterImage Roy Taylor confirmed that there is a great deal of interest on the market regarding in-car 3D entertainment. He said that within three years “most models of cars will have Wi-Fi — that means that car owners will have the ability to download 3D movies and passengers could watch them on long trips.”

Glasses free 3D would revolutionise in-car entertainment but the possibilities extend far beyond the realm of 3D films. The use of 3D in-car would make gaming far more engaging and further to this 3D satellite navigation and video calling would make social interaction in car more appealing.

Nissan and Mitsubishi lead the way

The Nissan Pivo and the concept Mitsubishi take in-car technology to the next level, with interactive, social technology which lets the driver know when they are close to their favourite coffee house, thermal facial recognition to monitor driver fatigue and is driven using a series of hand activated buttons. Both cars are full of sensors and the electronic in-built co driver concept epitomises the social future of driving. …

Read the full story and watch videos here: http://www.businessrevieweurope.eu/technology/gadget/the-future-of-in-car-entertainment-and-technology

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