Three Technologies that Will Change the Way We Shop
Phil Lelyveld
Entertainment Technology Center
[Ad Age]
…Here are three technologies that are making furious inroads and starting this year will dramatically alter the shopping experience for years to come:
3D Modeling Move over dusty retail kiosk, 3D modeling combined with natural interface technology is here, and our shopping experiences will never be the same. One of the best examples of this is the virtual dressing room experience that both Microsoft and Kinect developer PrimeSense showed off at CES. …
Mobile Wayfinding Since the smartphone era began in earnest, retailers and shopper marketers have been waiting for a scalable in-store solution. Companies like Shopkick, Aisle411, andPlacecastare all trying to use a variety of means to identify and reach the shopper at the right place and the right time with more accuracy. …
Printable MEMS Microelectro-mechanical systems are basically just very small electronic devices and they’ve redefined what even the tiniest of objects are capable of. This year, for the first time, they were featured in a key tech zone at CES. While MEMS are not new, due to advances in printed electronics, they are increasingly enabling sensors in a range of devices and products. Nike Plus, Jawbone, FitBit and now Motorola have launched products that track your physical activity with precision. …
Read the full story here: http://adage.com/article/digitalnext/technologies-change-shop/232197/





