VR/AR Initiative

Philip Lelyveld, ETC AR/VR project director

• A 10 minute highlights reel of the USC student panel discussion of media habits is posted here. – April 6, 2017
• NAB 2017 initial story on VR, AR, and AI discussions at the pre-NAB weekend panels is here.
• ETC stories about my 1/2-day VR session are :
  VR Audio panel, Case Study – Pearl (first Oscar-nominated VR short), Case Study Dear Anjelica, VR Producers panel. -April 26, 2017
• Notes from the Digital LA ‘access and diversity in VR/AR’ panel that I participated in are here. – March 28, 2017
• A brief VRDC/GDC story on presentations around VR experience design is here. – Feb. 28, 2017
• “State of AR” in entertainment deck, delivered to the DEW (Digital Entertainment World) Conference is here (with frames substituted for video clips) – February 1, 2017
• CES 2017 coverage for the ETC@USC included a sampling of the next wave of VR and AR products, an interview with the head of USA Today Network’s emerging technology production group, outlier technologies of interest, and descriptions of some drone tech in the CES AR/VR Pitch Competition.
• The Entertainment Technology Center at USC brought together 89 people working on Augmented Reality from 56 companies and organizations to share ideas and build community. Here is the AR Salon summary report. – November 11, 2016,
• Keynote presentation to the IP Conf. in Guangzhou, China, along with a slide-by-slide script prepared for the translator is here. – November 30, 2016
• Opening keynote at the Audio for Augmented and Virtual Reality Conference by the Audio Engineering Society, at Los Angeles Convention Center, is here – minus the videos. – Sept. 30, 2016
• Singularity University Global Summit presentation can be found here .
• Singularity University’s first Global Summit asked Phil to give the keynote talk on VR and pull together a presentation session.My keynote presentation is here. – Aug. 30, 2016
• I gathered useful articles on the nuts and bolts of VR content creation and distributed it on August 1, 2016
• “Hollywood’s journey into VR” is the title of a collection of customized, regularly-updated talks I’ve given in China and Canada in June, 2016. The Toronto version is here. While in China I gave a TV interview here.
• Airline Passenger Entertainment Assoc.’s APEX Tech Conference presentation that I gave on VR as a passenger experience is here. – June 8, 2016
• SMPTE Hollywood chapter presentation of VR basics and resources for learning more, given at the TV Academy’s Linwood Dunn Theater, is here. – May 25, 2016
• “The Current State of VR” presentation that kicked off the VR Summit at NAB is here. – April 20, 2016
• The student panel “media habits” summary video story is here and here. – March 24, 2016
• The VR/AR Update deck, which covers recent news, my VR Summit at NAB, and the Sony Music VR project status, is here. – March 15, 2015
• This is the short deck I referred to during my HPA Retreat panel which was written up here. – February 17, 2016
• I produced a half-day workshop on The Business of Virtual Reality. 104 executives with direct hands-on responsibility for VR bus dev from 72 organizations – from startups to the major Studios – participated. The report from that event is here. – Nov. 17, 2015
• Here is the presentation I gave to the USC Entertainment Technology Center membership at the All Members Meeting on things to think about and look for at CES related to VR and AR. It starts off with UHD TV data generously supplied by Benjamin Arnold of the NPD Group. – November 11, 2015
• My NAB Futures presentation, An Overview and Update of VR, is here. – Nov. 1, 2015
• The video of my Digital Hollywood dinner panel – The Interface: An Object of Beauty: The Doorway to Everything – with Philip Rosedale, John Underkoffler, Richard Marks, and Jack McCauley is here. Don Levy wrote a nice story about it here. – October 20, 2015
• The FCC (Federal Communications Commission) asked me to give their Technology Committee an overview of VR, AR, and its potential impact on policy. The deck I presented during my 1 1/2 hour webinar is here. – Sept. 25, 2015
• My report on Siggraph 2015 VR panels is here (part 1) and here (part 2)
• Virtual Reality Primer, with an Emphasis on Camera-Captured VR report is here. A modified version of this article will appear in the September 2015 Progress Report of the SMPTE Motion Imaging Journal.
• Digital Hollywood Spring 2015 Virtual Reality (VR) track highlights story here.
• NAB 2015 Virtual Reality interview, with me, Ted Schilowitz (Fox), and Andrew Shulkind (DP) is here.
• My article; Virtual and Augmented Reality at CES 2015 – a Recap is here.
• CES 2015 Virtual Reality preview article here and here.
• The December, 2014 Student Panel video is here.
• I was chosen for the 2014 SocalTECH 50! “The socalTECH 50 is aimed at identifying and highlighting the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.”
• Virtual Reality – the video of my brief (18 min.) Virtual Reality primer to the Vizual>NOW conference is posted here on Facebook and here on Youtube. – Sept. 14, 2014
• I produced an educational program on Ultra High Definition (4K) TV for the entire TV Academy membership. A video of the event is posted on the TV Academy’s website as part of their continuing education initiative. Here is my Intro and Market Overview deck; 140624 ATAS UHD slides . Here are the speaker bios; 140624 ATAS UHD Bios. The 2 hour video of the event is on the TV Academy website here: http://www.emmys.com/video/ultra-high-def-revolution-technology-primer – June 24, 2014
• Media Execs gather at HITS 2014: Hollywood’s Digital Makeover – April 25, 2014
• ETC Megasession student panel highlights – March 6, 2014
• Digital Entertainment World (DEW) Conference, an Overview Report – February 20, 2014
• Executives Discuss Second Screens at BroadbandTVCon – November 12, 2013
• Report from the SMPTE 4K/UHDTV Symposium – 4K/UHD TV – Will it be a hit with consumers? – October 23, 2013
• My article from a series written about Los Angeles next gen media companies for the USC ETC; Zefr helps content creators reach their hidden audience – August 22, 2013
• Articles from NAB, The State of Content Disruption, and Cisco’s vision of the connected home. – April 13 2013
• Article about the Digital Out-of-home Entertainment (DOE) industry annual DNA conference – October 5, 2012
• Hyper-Personalized Entertainment Offers initial pitch deck. The goal of the project is to offer appropriate, relevant content to an individual at the ‘monetizable moment’ when it is useful to them. – July 20, 2012
• The Current State of the Consumer 3D Experience whitepaper closes out the 3 years that I have ridden the Hype Curve of stereoscopic 3D, and touches on 3D audio and 3D printers. – June 7, 2012
• 3D update presentation to UCLA ‘The Business of Entertainment’ class. The presentation addresses 3D viewing, the use of 3D in other industries, 3D audio, and 3D printing. – May 10, 2012
• KLOS Mark and Brian, 9 AM Hour: 3D Technology, an on-air interview covering many aspects of 3D and movies (KLOS removed the Mark and Brian website when they left the station) – May 7, 2012
• 3D update deck – October 1, 2011
• Press event at the Consumer 3D Experience Lab (Video) – September 19, 2011
• Presentation to the Mayor and Development Agency of Manchester England; Overview of the USC Entertainment Technology Center and 3D Entertainment. – July 20, 2011
• Presentation prepared for Vision Performance Institute Research Conference, Pacific University, Oregon; The Current State of the Art, Technology, and Business of 3D Entertainment. – June 1, 2011
• Pecha Kucha (10 slides, 20 seconds per slide) presentation for the ImmersiveTech panel; Key stereo 3D issues to keep in mind – April 22, 2011
• Presentation prepared for a lecture at the Seoul International 3D Fair; Art, Technology, Business, and Health Aspects of 3D – January 16, 2011
• Article prepared December, 2010, Overview of the 3D device landscape: preparation for CES 2011
• The video of a March, 2010 “Overview of 3D” lecture I gave at Woodbury Univ. is posted here.