What Technology Companies Can Learn From The Key Factors Behind The Mobile Revolution

[Seeking Alpha]

In the mobile space, we now see two, arguably four, primary mobile operating systems:

• Google’s Android
• Apple iOS
• BlackBerry’s OS (BBOS)
• Microsoft Windows Mobile

In a sales and marketing sense, the customer value associated with a mobile device is the product of the devices:

• Technical specifications (hardware),
• Industrial design (beauty),
• Functionality (cameras, mp3 player, etc.)
• Usability (ease of use/adoption),
• Vanity/value (cost, 3rd party perception, etc.), and
• Extensibility (applications, accessories, etc.)

See the full story with discussion of each bullet here: http://seekingalpha.com/article/315946-what-technology-companies-can-learn-from-the-key-factors-behind-the-mobile-revolution