CTAM Summit coverage
Phil Lelyveld
Entertainment Technology Center
Click here for full stories: http://www.multichannel.com/channel/CTAM_Summit_Live.php
Story titles in bold below.
Day 3 CTAM Summit 2010 Schedule
MCN Staff, October 20, 2010
A listing of events on the third day of CTAM Summit 2010 in New Orleans. More
CTAM Summit: ‘Treme’ Showrunners Talk Audience Vs. Ad Power
Marisa Guthrie (Broadcasting & Cable), October 19, 2010
David Simon and Eric Overmyer’s Tremé has the potential to be the kind of long-tail sleeper hit that The Wire has become for HBO. More
CTAM Summit: Online Data Helps Narrow The Gap
By Jon Lafayette (Broadcasting & Cable), October 19, 2010
Cable marketers have more data about customers and prospects available than ever before to guide their online media buys and this info can help them react almost instantaneously to adjust and optimize their campaigns. More
CTAM Summit: Kruse Gears Up For ESPN Marketing Job
Mike Reynolds, October 19, 2010
Carol Kruse will be jumping from one corporate media giant to another when she officially starts her new job as senior vice president of marketing for ESPN on Oct. 25. More
CTAM Summit: Cosgrove Foresees 20-40 3D Channels In Five Years
Mike Reynolds, October 19, 2010
New Orleans — It may be early days for 3D TV, but Tom Cosgrove sees rapid expansion for the technology. More
CTAM Summit: Harvard’s Moon Says Ignore Your Critics
Marisa Guthrie (Broadcasting & Cable), October 19, 2010
If you want to differentiate yourself from the herd, embrace your negatives, ignore your critics and above all, don’t listen to your customers. More
CTAM Summit: Comcast, CableLabs Click On iPad Remotes
Todd Spangler, October 19, 2010
New Orleans — Changing the channel with an iPad isn’t just a neat parlor trick — it fundamentally changes the TV experience, said Todd Walker, Comcast’s senior vice president of video product development. More
CTAM Summit: ESPN’s World Cup Multiplatform Usage Runneth Over
Jon Lafayette, October 19, 2010
A record number of people watched the FIFA 2010 World Cup on ESPN. Even more watched on online and via mobile, listened on radio, checked in online and perused ESPN the Magazine. More
CTAM Summit: ‘ITV Idol’ Breaks New Ground
By Marisa Guthrie (Broadcasting & Cable), October 19, 2010
Canoe Ventures challenged CTAM Summit goers to get interactive – with an open bar for lubrication – at the “ITV Idol: Ground Breaking Applications” panel late Monday afternoon. More
CTAM Summit: Layered Marketing Approaches Propel VOD
Thomas Umstead, October 19, 2010
Efforts by operators and programmers to market and promote video on demand have paid off in building awareness of the product among cable subscribers, but the industry still needs to improve on the platform’s navigation and continue to shorten theatrical movie windows to bring non-users into the tent. More
