DTS and LG Electronics Redefine Mobile Entertainment Experience with World's First 3D Smartphone Featuring Tri-dual Architecture
Phil Lelyveld
Entertainment Technology Center
[Press Release – BusinessWire]
Innovative 3D-Capable Device Boasts DTS’ High-Performance Audio Technology for Unchartered Viewing and Listening Experience
DTS, a leader in high-definition audio, today announced that LG Electronics (LG) integrated DTS’ high-performance technology in its latest smartphone innovation–the LG Optimus 3D (LG-P920)–to create an immersive 3D audio experience that complements this smartphone’s stunning video display. Consumers will now benefit from a clearer, more authentic and dynamically full sound when creating, enjoying, and sharing 3D content on the LG Optimus phone. This news marks the growing popularity of DTS’ technology within the mobile industry and the increasing awareness of the game-changing role that enhanced audio plays in consumers’ overall entertainment experiences.
“As mobile manufacturers continue to increase and advance the media-focused capabilities of emerging mobile devices, the audio quality can no longer be ignored,” said Brian Towne, executive vice president and chief operating officer at DTS. “The consumer now demands that superior audio and visual features are aligned to deliver the best possible experience; as evidence we’re seeing companies like LG push the envelope for audio quality in concert with targeted efforts to innovate ‘industry firsts’ for the device’s video components. As a chosen audio technology, DTS is synonymous with cutting-edge consumer electronics brands and will continue playing a critical role in bringing superior audio to any device, delivering a better overall consumer experience.”
Developed by one of the world’s largest and most innovative mobile phone manufacturers, the LG Optimus 3D breaks barriers as the world’s first phone to offer a glasses-free and more user-friendly 3D experience, supported by the tri-dual architecture. The “tri-dual” configuration boosts performance, leveraging its dual-core, dual-channel and dual-memory architecture capabilities. The integration of DTS’ high-performance audio technology complements the smartphone’s visual enhancements, creating a new standard for mobile performance while delivering the most authentic and engaging 3D experience possible.
Jea Yoo, DTS vice president and managing director, Korea, added, “The latest technology innovations in audio have shifted consumers’ expectations, evolving demand for the highest-quality experience possible regardless of platform. Today’s connected consumers see the power of audio and how DTS high-performance technology can drastically improve their entertainment experiences across everyday devices. They aren’t settling for anything less than the best when evaluating purchase decisions.”
This latest integration builds on the partnership between DTS and LG announced earlier this year. Now LG’s newest 3D smartphone offering includes DTS high-performance technology enabling customers to stream content from their phones to a number of external sources, while experiencing superior sound from DTS.
The first line of LG Optimus 3D (LG-P920) with DTS technology launched in Korea in July 2011, with a global launch in more than 60 countries slated for 2011. For more information on DTS, please visit: www.dts.com ; or connect with DTS on Facebook at www.Facebook.com/DTS.Inc , or on Twitter: @DTS_Inc.
See the original press release here: http://www.marketwatch.com/story/dts-and-lg-electronics-redefine-mobile-entertainment-experience-with-worlds-first-3d-smartphone-featuring-tri-dual-architecture-2011-08-29
