LG, Sony Rebuffed In 3D Ad Dispute
Phil Lelyveld
Entertainment Technology Center
[Twice]
… The council, which oversees the advertising industry’s self-regulatory practices, said LG’s Cinema 3Dadvertising claims were based on “materially flawed” consumer perception evidence. The campaign claimed, among other things, that in tests, “four out of five people chose LG over Sony and Samsung for overall 3D experience.” …
An LG representative said, “This was a 2011 marketing campaign that has run its course, and LG has decided not to appeal the NAD’s recommendation.”
“LG supported its claims with an innovative national consumer preference study that was designed and administered by a leading ISO 9001:2008 certified survey research firm. LG believes that the study firmly established consumers’ overwhelming preference for the LG 3D television over the challenger’s comparable 3D television,” the company said in a statement.
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See the full story here; http://www.twice.com/article/479670-LG_Sony_Rebuffed_In_3D_Ad_Dispute.php
